Building a Solid Customer Base: Strategies for Customer Acquisition and Retention

Explore insights into customer acquisition and retention, crucial for business growth. It explores key strategies like targeted advertising, incentives, and the pivotal role of marketing. Key metrics such as CAC and CLV gauge success. Understand technology's impact, including CRM, AI, and chatbots, on customer experience. It also suggests cost-effective methods like social media and referral programs for budget-conscious businesses.